Easy LMS case study: bilingual SEO content

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English

Easy LMS · SEO content

SEO articles that answer the question and earn their place in search.

For Easy LMS, I write SEO articles in English and Dutch including doing research, structure, copy, meta data, internal linking, and visuals when the story needs them.

One SEO system. Two search markets.

For the Dutch copy, I started from scratch: keyword research and an SEO strategy. For the English copy, I take the keywords I'm given and build the whole article around them, metadata, internal links, and visual direction included. In both languages, the writing has to earn its place with the reader before it earns its place in search.

Here's the proof.

United States · 12 months

73.4k impressions

Average position 10.9

Netherlands · 12 months

77.7k impressions

Average position 11.8

Netherlands · 12 months

40.2k impressions

Average position 6.5

Three articles ranking for relevant search terms in their respective markets. The figures are page-level Google Search Console results from the past 12 months.

These are a handful of examples from the SEO work I do for Easy LMS across both languages. Content designed to be genuinely useful first, and to keep earning its place in search after it's published.

Across that ongoing work, Easy LMS' knowledge centre now pulls in the right readers, in two languages, and keeps doing it long after each piece is delivered.

client feedback

“Working with Ann is always a pleasure. She delivers exceptionally strong copy, and is reliable, committed, and a real joy to collaborate with. A true standout we’re always happy to work with.”

Marketing Manager, Easy LMS

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